I was appointed as the Art Director responsible for the concept, style, and production of the motion design elements for the new E-tron exihibition at the Audi showroom in Berlin. The eyecatcher of the showroom is an impressive ultrawide LED panel on the main wall.
Adhering to Audi's Corporate Identity (CI) guidelines, I designed 3D urban landscapes that utilize shadows and lights in an abstract and graphic way.
Here you will find a selection of different ideas and explorations.
Commissioned by DreiNullMotion
WINTER EDITION
EARLY EXPLORATION
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I‘m Steffen Hörbrand. I'm a freelance Art Director and Motion Designer based in Berlin.
My passion is mediatecture, fusing the electronical world with our reality to create astonishing physical spaces with digital layer. I love the logic of good code as well as the clean aesthetic of a moodboard. In my free time I also work with the coding tool Touchdesigner to achieve a more interactive experience of my projects.
I'd love to hear from you! Just write me an email or on social media.
mail@steffenhoerbrand.com
SKILLS
Art direction, Styleframing,
Motion, Coding, Media Art,
3D, Graphic Design,
Live VJing
TOOLS
Houdini / Cinema4D
Resolume
After Effects / Adobe CC
Redshift3D / Octane
Xparticles
EXPERIENCE
I worked with agencies like
Aixsponza, Blackspace, Flora & Fauna Visions, Urbanscreen, Visual Drugstore, Sehsucht and Tamschick
for clients like
Intel, MAN, Volkswagen, ABB, Philips, GoreTex, ZDF, ARD, Nickelodeon
© 2023 Steffen Hörbrand - Impressum