I was appointed as the Art Director responsible for the concept, style, and production of the motion design elements for the new E-tron exihibition at the Audi showroom in Berlin. The eyecatcher of the showroom is an impressive ultrawide LED panel on the main wall.
Adhering to Audi's Corporate Identity (CI) guidelines, I designed 3D urban landscapes that utilize shadows and lights in an abstract and graphic way.
Here you will find a selection of different ideas and explorations.
Commissioned by DreiNullMotion
WINTER EDITION
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I‘m Steffen Hörbrand. I'm a freelance Art Director and Motion Designer with more than ten years of experience.
I am passionate about leading the creative process from the first idea scribble to the finished project and working as a motion design generalist with both 3D and 2D content.
My particular interest lies in creating immersive, spatial installations through moving images and transforming digital works into experiences in the physical world.
Over the last ten years I gained experience in developing and implementing concepts for exhibitions, shows or trade fairs in collaboration with different studios.
In my projects I use a wide range of formats for successful customer communication, from classic conceptual methods such as moodboards or storyboards to 3D-printed building models and VR applications.
In addition I have taught several courses at the Augsburg University of Applied Sciences as a lecturer in time-based media.
Let's chat!
mail@steffenhoerbrand.com
SKILLS
Art direction, Concept,
Styleframing, Motion Graphics,
Media Art, 3D, 2D, Graphic Design,
Live VJing
TOOLS
Cinema4D
After Effects / Adobe CC
Octane / Redshift3D
Procreate
Touchdesigner / Resolume
STUDIOS
Tamschick, Urbanscreen, Aixsponza, Blackspace, Flora & Fauna Visions, Visual Drugstore and Sehsucht
CLIENTS
Intel, Audi, BMW, MAN, VW, ABB, Philips, Roche, GoreTex, Marco Polo, Dekra, Porsche, ZDF, ARD, Nickelodeon
© 2024 Steffen Hörbrand - Impressum