AUDI DRIVE
E-TRON
SHOWROOM

 

I was appointed as the Art Director responsible for the concept, style, and production of the motion design elements for the new E-tron exihibition at the Audi showroom in Berlin. The eyecatcher of the showroom is an impressive ultrawide LED panel on the main wall.
Adhering to Audi's Corporate Identity (CI) guidelines, I designed 3D urban landscapes that utilize shadows and lights in an abstract and graphic way.

Here you will find a selection of different ideas and explorations. 
Commissioned by DreiNullMotion

AudiDrive MockUp LEDWall Still V27 01
AudiDrive MockUp LEDWall Still V28 01
AudiDrive MockUp LEDWall Still V24 01
AudiDrive KeyVisuals 03 SCENE G02
AudiDrive MockUp LEDWall Still V32 01
AudiDrive_MockUp_LEDWall_still_v31_01
AudiDrive_MockUp_LEDWall_still_v32_01
AudiDrive_MockUp_LEDWall_still_v34_01
AudiDrive_MockUp_LEDWall_still_v27_01

WINTER EDITION

AudiDrive_XMas_01_1285
AudiDrive_XMas_01_1287
AudiDrive_XMas_01_1288
AudiDrive_XMas_09_1269

EARLY EXPLORATION

AudiDrive_003_0011
AudiDrive_MockUp_Entrance_S24_013_v03_0107
AudiDrive_MockUp_Entrance_S24_013_v03_0002

MORE PROJECTS

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I‘m Steffen Hörbrand. I'm a freelance Art Director and Motion Designer based in Berlin.
My passion is mediatecture, fusing the electronical world with our reality to create astonishing physical spaces with digital layer. I love the logic of good code as well as the clean aesthetic of a moodboard. In my free time I also work with the coding tool Touchdesigner to achieve a more interactive experience of my projects. 
I'd love to hear from you! Just write me an email or on social media.
mail@steffenhoerbrand.com

SKILLS
Art direction, Styleframing,
Motion, Coding, Media Art,
3D, Graphic Design,
Live VJing

TOOLS
Cinema4D
Resolume
After Effects / Adobe CC

Redshift3D / Octane
Xparticles

EXPERIENCE
I work with studios like
Aixsponza, Blackspace, Flora & Fauna Visions, Urbanscreen, Visual Drugstore, Sehsucht and Tamschick
for clients like
Intel, Audi, BMW, MAN, VW, ABB, Philips, Roche, GoreTex, ZDF, ARD, Nickelodeon

© 2024 Steffen Hörbrand - Impressum