I was appointed as the Art Director responsible for the concept, style, and production of the motion design elements for the new E-tron exihibition at the Audi showroom in Berlin. The eyecatcher of the showroom is an impressive ultrawide LED panel on the main wall.
Adhering to Audi's Corporate Identity (CI) guidelines, I designed 3D urban landscapes that utilize shadows and lights in an abstract and graphic way.
Here you will find a selection of different ideas and explorations.
Commissioned by DreiNullMotion
I‘m Steffen Hörbrand. I'm a freelance Art Director and Motion Designer based in Berlin.
My passion is mediatecture, fusing the electronical world with our reality to create astonishing physical spaces with digital layer. I love the logic of good code as well as the clean aesthetic of a moodboard. In my free time I also work with the coding tool Touchdesigner to achieve a more interactive experience of my projects.
I'd love to hear from you! Just write me an email or on social media.
Art direction, Styleframing,
Motion, Coding, Media Art,
3D, Graphic Design,
Houdini / Cinema4D
After Effects / Adobe CC
Redshift3D / Octane
I worked with agencies like
Aixsponza, Blackspace, Flora & Fauna Visions, Urbanscreen, Visual Drugstore, Sehsucht and Tamschick
for clients like
Intel, MAN, Volkswagen, ABB, Philips, GoreTex, ZDF, ARD, Nickelodeon