In 2023, I was commissioned by urbanscreen as an Art Director for a series of BMW events in Faros Race track.
The unique projection surface and the clear defined sweet spot made this project ideal for playing with optical illusions like floating 3D spheres, typography which "stands" in space as well as digital BMW racing cars driving on the track.
Art direction & Concept: Steffen Hörbrand
Motion Design: Steffen Hörbrand, Moritz Horn, Ana Romao
3D Supervision: Moritz Horn
Sound Design: Janis E. Müller
Overall Production: Majo Ussat
Commissioned by urbanscreen
CONCEPT
MOODBOARDS
STYLEFRAMES
MORE PROJECTS
I‘m Steffen Hörbrand. I'm a freelance Art Director and Motion Designer with more than ten years of experience.
I am passionate about leading the creative process from the first idea scribble to the finished project and working as a motion design generalist with both 3D and 2D content.
My particular interest lies in creating immersive, spatial installations through moving images and transforming digital works into experiences in the physical world.
Over the last ten years I gained experience in developing and implementing concepts for exhibitions, shows or trade fairs in collaboration with different studios.
In my projects I use a wide range of formats for successful customer communication, from classic conceptual methods such as moodboards or storyboards to 3D-printed building models and VR applications.
In addition I have taught several courses at the Augsburg University of Applied Sciences as a lecturer in time-based media.
Let's chat!
mail@steffenhoerbrand.com
SKILLS
Art direction, Concept,
Styleframing, Motion Graphics,
Media Art, 3D, 2D, Graphic Design,
Live VJing
TOOLS
Cinema4D
After Effects / Adobe CC
Octane / Redshift3D
Procreate
Touchdesigner / Resolume
STUDIOS
Tamschick, Urbanscreen, Aixsponza, Blackspace, Flora & Fauna Visions, Visual Drugstore and Sehsucht
CLIENTS
Intel, Audi, BMW, MAN, VW, ABB, Philips, Roche, GoreTex, Marco Polo, Dekra, Porsche, ZDF, ARD, Nickelodeon
© 2025 Steffen Hörbrand - Impressum