After 6720 days, 20808 kick-on and kick-offs, DEKRA says Goodbye to their sponsporship for the German Soccer Club referees. They say 'Thank you!' for a great time with colourful animations and a lot of fun-facts.
I was hired as an Art Director for the concept and style as well as the production. Here you will find a selection of different ideas and explorations. 
Commissioned by Schokolade

Style and color variations

MORE PROJECTS

I‘m Steffen Hörbrand. I'm a freelance Art Director and Motion Designer with more than ten years of experience.

I am passionate about leading the creative process from the first idea scribble to the finished project and working as a motion design generalist with both 3D and 2D content.
My particular interest lies in creating immersive, spatial installations through moving images and transforming digital works into experiences in the physical world.

Over the last ten years I gained experience in developing and implementing concepts for exhibitions, shows or trade fairs in collaboration with different studios.
In my projects I use a wide range of formats for successful customer communication, from classic conceptual methods such as moodboards or storyboards to 3D-printed building models and VR applications.

In addition I have taught several courses at the Augsburg University of Applied Sciences as a lecturer in time-based media.

Let's chat!
mail@steffenhoerbrand.com

SKILLS
Art direction, Concept,
Styleframing, Motion Graphics,
Media Art, 3D, 2D, Graphic Design,
Live VJing

TOOLS
Cinema4D
After Effects / Adobe CC
Octane / Redshift3D
Procreate
Touchdesigner / Resolume

STUDIOS
Tamschick, Urbanscreen, Aixsponza, Blackspace, Flora & Fauna Visions, Visual Drugstore and Sehsucht

CLIENTS
Intel, Audi, BMW, MAN, VW, ABB, Philips, Roche, GoreTex, Marco Polo, Dekra, Porsche, ZDF, ARD, Nickelodeon

© 2025 Steffen Hörbrand - Impressum