We wanted to bring more diversity and humanness to live club visuals by showing the diversity of the human being and playing with natural aesthetics. For the mainstream at that time, abstract forms or stereotypical female silhouettes were the dominant idea of club visuals. Furthermore, the project was a kind of laboratory for us to familiarize ourselves with the organization and execution of video shootings.
Thanks to our good friends from Schroedinger Styling and Marko Petz we were able to get incredible models who supported our ideas.
Work of the collective VGA.
I‘m Steffen Hörbrand. I'm a freelance Art Director and Motion Designer based in Berlin.
My passion is mediatecture, fusing the electronical world with our reality to create astonishing physical spaces with digital layer. I love the logic of good code as well as the clean aesthetic of a moodboard. In my free time I also work with the coding tool Touchdesigner to achieve a more interactive experience of my projects.
I'd love to hear from you! Just write me an email or on social media.
Art direction, Styleframing,
Motion, Coding, Media Art,
3D, Graphic Design,
Houdini / Cinema4D
After Effects / Adobe CC
Redshift3D / Octane
I worked with agencies like
Aixsponza, Blackspace, Flora & Fauna Visions, Urbanscreen, Visual Drugstore, Sehsucht and Tamschick
for clients like
Intel, MAN, Volkswagen, ABB, Philips, GoreTex, ZDF, ARD, Nickelodeon