Orbis is a light and video installation built exclusively for the art festival Asche zu Farbgut in Augsburg. The festival offers an outlook on what can and will be achieved with the future transformation of the old industrial area into a creative area by showcasing a broad spectrum of contemporary art.

Hovering over the visitors like a majestic cloud it captures the industrial vibe of the beautiful building former used to cool down gas for further processing. It’s a modern, abstract interpretation of the industrial use of natures forces which also shows in the way of manufacturing the installation. Modern production methods like 3D printing combined with industrially processed organic materials result in a complex form, revealing different shapes and endless possibilities for interpretation to the visitors depending on their point of view. Projection Mapping brought the structure to life with reactive lightbulbs as its heart beat.

Team
Dominik Liebherr, Helene Haas, Jakob Nicklbauer, Markus Puhlmann

MAKING OF

CONCEPT RENDERINGS

MORE PROJECTS

I‘m Steffen Hörbrand. I'm a freelance Art Director and Motion Designer with more than ten years of experience.

I am passionate about leading the creative process from the first idea scribble to the finished project and working as a motion design generalist with both 3D and 2D content.
My particular interest lies in creating immersive, spatial installations through moving images and transforming digital works into experiences in the physical world.

Over the last ten years I gained experience in developing and implementing concepts for exhibitions, shows or trade fairs in collaboration with different studios.
In my projects I use a wide range of formats for successful customer communication, from classic conceptual methods such as moodboards or storyboards to 3D-printed building models and VR applications.

In addition I have taught several courses at the Augsburg University of Applied Sciences as a lecturer in time-based media.

Let's chat!
mail@steffenhoerbrand.com

SKILLS
Art direction, Concept,
Styleframing, Motion Graphics,
Media Art, 3D, 2D, Graphic Design,
Live VJing

TOOLS
Cinema4D
After Effects / Adobe CC
Octane / Redshift3D
Procreate
Touchdesigner / Resolume

STUDIOS
Tamschick, Urbanscreen, Aixsponza, Blackspace, Flora & Fauna Visions, Visual Drugstore and Sehsucht

CLIENTS
Intel, Audi, BMW, MAN, VW, ABB, Philips, Roche, GoreTex, Marco Polo, Dekra, Porsche, ZDF, ARD, Nickelodeon

© 2025 Steffen Hörbrand - Impressum