In May 2022, I had the privilege of collaborating as an Art Director with urbanscreen to concept, design and produce a projection mapping show in the enchanting garden of Villa d'Este for Concorso d'Eleganza – an event celebrating historic classic cars. Our work was commissioned by the event agency JOKE, and we had the honor of being the highlight of the exclusive Saturday evening party, sharing the spotlight with the talented Flying Bachs.
The occasion held special significance as it commemorated the 150th anniversary of the luxurious Villa d'Este at the picturesque Lake Como. The extensive show we presented was a one-time performance, artfully depicting the histories of Villa d'Este and the Concorso d'Eleganza Villa d'Este in five distinct chapters.
Together with the Flying Bachs, we developed a choreographed performance, synchronizing our animations and the dance, the result was a 10-minute projection show.
Art direction: Steffen Hörbrand
Motion Design: Steffen Hörbrand, Moritz Horn, Ana Romao
3D Supervision: Moritz Horn
Music: Flying Bachs and Janis E. Müller
Sound Design: Janis E. Müller
Light Design: Philip Keipers
VJ: Swen Seyerlen
Project Management: Anett Ganswindt
Overall Production: Majo Ussat
Coordination Flying Bachs: Stefan Lechermann
Documentation
Editing: Lennart Liedtke
Documentation sound: Janis E. Müller
Commissioned by urbanscreen
For more detailed credits please visit my vimeo page
or https://www.urbanscreen.com/
CHAPTER 1 - INTRODUCTION
In the first chapter the building takes on a whole new dimension as the architectural features come alive, engulfing spectators in a visual symphony. The show weaves together the static beauty of the structure with dynamic and imaginative visuals, transporting the audience into a realm where reality and illusion seamlessly merge.
In the second part of the chapter we present the first dancer through an interplay of a digital representation of her on transparent gauzes and the real dancer behind it, breaking the border between digital projection and live performance.
CHAPTER 2 - OUR HERITAGE
The second chapter focuses on the history of the region around Villa d'Este, Lake Como. Situated in Italy's Lombardy region, the lake boasts a rich heritage that spans centuries. From ancient civilizations to Renaissance magnificence, Lake Como has witnessed the rise and fall of empires. Its shores are adorned with architectural marvels, including splendid villas and historic landmarks. As viewers delve into the past, they discover the allure that has drawn artists, thinkers, and adventurers to this enchanting destination throughout history.
CHAPTER 3 - VILLA 150 SEASONS
In this chapter, we delve more into the world of Villa d'Este, celebrating its impressive 150-year anniversary. Villa d'Este is a stunning Renaissance architectural gem and the chapter takes us on a journey through its rich history. The villa's grandeur and splendor have hosted royal guests, renowned artists, and scholars throughout the ages, making it a hub of cultural and political significance.
CHAPTER 4 - CONCORSO D'ELEGANZA
In the fourth chapter we focused on Concorso d'Eleganza, a prestigious and captivating event that celebrates the timeless beauty of classic and vintage automobiles. We not only pay homage to the artistry of automotive design but also celebrate the passion for preserving the automotive heritage.
This chapter also is a transition from the monochrome world of the past to a more colorful and dynamic interpretation of the present time.
CHAPTER 5 - KLIMAX
In the final chapter of the projection mapping show, the grand finale unfolds with a symphony of lights, colors and motion. The dynamism of the show reaches its zenith, as more colorful scenes seamlessly transition into each other. The interplay of visual effects as well as dance performances in the projection and live intensifie the experience.
MORE PROJECTS
I‘m Steffen Hörbrand. I'm a freelance Art Director and Motion Designer with more than ten years of experience.
I am passionate about leading the creative process from the first idea scribble to the finished project and working as a motion design generalist with both 3D and 2D content.
My particular interest lies in creating immersive, spatial installations through moving images and transforming digital works into experiences in the physical world.
Over the last ten years I gained experience in developing and implementing concepts for exhibitions, shows or trade fairs in collaboration with different studios.
In my projects I use a wide range of formats for successful customer communication, from classic conceptual methods such as moodboards or storyboards to 3D-printed building models and VR applications.
In addition I have taught several courses at the Augsburg University of Applied Sciences as a lecturer in time-based media.
Let's chat!
mail@steffenhoerbrand.com
SKILLS
Art direction, Concept,
Styleframing, Motion Graphics,
Media Art, 3D, 2D, Graphic Design,
Live VJing
TOOLS
Cinema4D
After Effects / Adobe CC
Octane / Redshift3D
Procreate
Touchdesigner / Resolume
STUDIOS
Tamschick, Urbanscreen, Aixsponza, Blackspace, Flora & Fauna Visions, Visual Drugstore and Sehsucht
CLIENTS
Intel, Audi, BMW, MAN, VW, ABB, Philips, Roche, GoreTex, Marco Polo, Dekra, Porsche, ZDF, ARD, Nickelodeon
© 2024 Steffen Hörbrand - Impressum