Spatial experience of urban processes

The city acts like a living organism which shows both repulsive and attractive trends. Mostly hidden from public life, the city is full of pipes, cables and supply shafts that keep it alive. Its inhabitants manipulate the structure and processes of this “living thing”, thus lending their urban environment its individual character.
In my bachelor thesis I present my personal view of the environment I live in while looking for my own definition of the nature of “my city”. Thereby, I display the recurring cycle of a day in an abstract manner. So you could find 24 parts in the movie. Every part has it’s own meaning, which is my own interpretation of this hour and could stays secret for the viewers.
Through the influence of the VJ scene as well as mapping techniques the thought arose in me to include the room of exhibition into the presentation. Thus, my work evades the forms of projection well-known from cinemas and the like and enables the spectator to perceive the room consciously.

MORE PROJECTS

I‘m Steffen Hörbrand. I'm a freelance Art Director and Motion Designer with more than ten years of experience.

I am passionate about leading the creative process from the first idea scribble to the finished project and working as a motion design generalist with both 3D and 2D content.
My particular interest lies in creating immersive, spatial installations through moving images and transforming digital works into experiences in the physical world.

Over the last ten years I gained experience in developing and implementing concepts for exhibitions, shows or trade fairs in collaboration with different studios.
In my projects I use a wide range of formats for successful customer communication, from classic conceptual methods such as moodboards or storyboards to 3D-printed building models and VR applications.

In addition I have taught several courses at the Augsburg University of Applied Sciences as a lecturer in time-based media.

Let's chat!
mail@steffenhoerbrand.com

SKILLS
Art direction, Concept,
Styleframing, Motion Graphics,
Media Art, 3D, 2D, Graphic Design,
Live VJing

TOOLS
Cinema4D
After Effects / Adobe CC
Octane / Redshift3D
Procreate
Touchdesigner / Resolume

STUDIOS
Tamschick, Urbanscreen, Aixsponza, Blackspace, Flora & Fauna Visions, Visual Drugstore and Sehsucht

CLIENTS
Intel, Audi, BMW, MAN, VW, ABB, Philips, Roche, GoreTex, Marco Polo, Dekra, Porsche, ZDF, ARD, Nickelodeon

© 2025 Steffen Hörbrand - Impressum