Spatial experience of urban processes
The city acts like a living organism which shows both repulsive and attractive trends. Mostly hidden from public life, the city is full of pipes, cables and supply shafts that keep it alive. Its inhabitants manipulate the structure and processes of this “living thing”, thus lending their urban environment its individual character.
In my bachelor thesis I present my personal view of the environment I live in while looking for my own definition of the nature of “my city”. Thereby, I display the recurring cycle of a day in an abstract manner. So you could find 24 parts in the movie. Every part has it’s own meaning, which is my own interpretation of this hour and could stays secret for the viewers.
Through the influence of the VJ scene as well as mapping techniques the thought arose in me to include the room of exhibition into the presentation. Thus, my work evades the forms of projection well-known from cinemas and the like and enables the spectator to perceive the room consciously.
I‘m Steffen Hörbrand. I'm a freelance Art Director and Motion Designer based in Berlin.
My passion is mediatecture, fusing the electronical world with our reality to create astonishing physical spaces with digital layer. I love the logic of good code as well as the clean aesthetic of a moodboard. In my free time I also work with the coding tool Touchdesigner to achieve a more interactive experience of my projects.
I'd love to hear from you! Just write me an email or on social media.
Art direction, Styleframing,
Motion, Coding, Media Art,
3D, Graphic Design,
Houdini / Cinema4D
After Effects / Adobe CC
Redshift3D / Octane
I worked with agencies like
Aixsponza, Blackspace, Flora & Fauna Visions, Urbanscreen, Visual Drugstore, Sehsucht and Tamschick
for clients like
Intel, MAN, Volkswagen, ABB, Philips, GoreTex, ZDF, ARD, Nickelodeon