In this project, I embarked on a creative exploration of computer-generated patterns with the aim of providing a diverse range of CI-elements for a prominent ICT company. Focusing on predefined shapes and rule-based design, I sought to generate captivating patterns that could effectively represent the company’s brand identity.
Utilizing the powerful capabilities of Houdini and by setting rules and manipulating predefined shapes, I was able to generate a wide variety of intricate patterns.
Commissioned by Graft Brandlab.
MORE PROJECTS
I‘m Steffen Hörbrand. I'm a freelance Art Director and Motion Designer with more than ten years of experience.
I am passionate about leading the creative process from the first idea scribble to the finished project and working as a motion design generalist with both 3D and 2D content.
My particular interest lies in creating immersive, spatial installations through moving images and transforming digital works into experiences in the physical world.
Over the last ten years I gained experience in developing and implementing concepts for exhibitions, shows or trade fairs in collaboration with different studios.
In my projects I use a wide range of formats for successful customer communication, from classic conceptual methods such as moodboards or storyboards to 3D-printed building models and VR applications.
In addition I have taught several courses at the Augsburg University of Applied Sciences as a lecturer in time-based media.
Let's chat!
mail@steffenhoerbrand.com
SKILLS
Art direction, Concept,
Styleframing, Motion Graphics,
Media Art, 3D, 2D, Graphic Design,
Live VJing
TOOLS
Cinema4D
After Effects / Adobe CC
Octane / Redshift3D
Procreate
Touchdesigner / Resolume
STUDIOS
Tamschick, Urbanscreen, Aixsponza, Blackspace, Flora & Fauna Visions, Visual Drugstore and Sehsucht
CLIENTS
Intel, Audi, BMW, MAN, VW, ABB, Philips, Roche, GoreTex, Marco Polo, Dekra, Porsche, ZDF, ARD, Nickelodeon
© 2024 Steffen Hörbrand - Impressum