In this project, I embarked on a creative exploration of computer-generated patterns with the aim of providing a diverse range of CI-elements for a prominent ICT company. Focusing on predefined shapes and rule-based design, I sought to generate captivating patterns that could effectively represent the company’s brand identity.
Utilizing the powerful capabilities of Houdini and by setting rules and manipulating predefined shapes, I was able to generate a wide variety of intricate patterns.
Commissioned by Graft Brandlab.
I‘m Steffen Hörbrand. I'm a freelance Art Director and Motion Designer based in Berlin.
My passion is mediatecture, fusing the electronical world with our reality to create astonishing physical spaces with digital layer. I love the logic of good code as well as the clean aesthetic of a moodboard. In my free time I also work with the coding tool Touchdesigner to achieve a more interactive experience of my projects.
I'd love to hear from you! Just write me an email or on social media.
Art direction, Styleframing,
Motion, Coding, Media Art,
3D, Graphic Design,
Houdini / Cinema4D
After Effects / Adobe CC
Redshift3D / Octane
I worked with agencies like
Aixsponza, Blackspace, Flora & Fauna Visions, Urbanscreen, Visual Drugstore, Sehsucht and Tamschick
for clients like
Intel, MAN, Volkswagen, ABB, Philips, GoreTex, ZDF, ARD, Nickelodeon