In this project, I embarked on a creative exploration of computer-generated patterns with the aim of providing a diverse range of CI-elements for a prominent ICT company. Focusing on predefined shapes and rule-based design, I sought to generate captivating patterns that could effectively represent the company’s brand identity.

Utilizing the powerful capabilities of Houdini and by setting rules and manipulating predefined shapes, I was able to generate a wide variety of intricate patterns.

Commissioned by Graft Brandlab.

Pattern Dynamics 008 Var15
Pattern Repitation 006
Pattern Repitation 009
Pattern Repitation All 20
Pattern Repitation 014
Pattern Repitation 013
Pattern Repitation All 25
Pattern Repitation All 24
Pattern Repitation All 23
Pattern Repitation 017
Pattern Dynamics 005 0003 Copy
Pattern Repitation 004 0039
Pattern Repitation 004 0040
Pattern Repitation 004 0041
Pattern Repitation 004 0026
Pattern Repitation 004 0031
Pattern Repitation 004 0038
Pattern Dynamics 008 Var12
Pattern Dynamics 008 Var11
Pattern Voronoi 02
Pattern Voronoi 01



I‘m Steffen Hörbrand. I'm a freelance Art Director and Motion Designer based in Berlin.
My passion is mediatecture, fusing the electronical world with our reality to create astonishing physical spaces with digital layer. I love the logic of good code as well as the clean aesthetic of a moodboard. In my free time I also work with the coding tool Touchdesigner to achieve a more interactive experience of my projects. 
I'd love to hear from you! Just write me an email or on social media.

Art direction, Styleframing,
Motion, Coding, Media Art,
3D, Graphic Design,
Live VJing

After Effects / Adobe CC

Redshift3D / Octane

I work with studios like
Aixsponza, Blackspace, Flora & Fauna Visions, Urbanscreen, Visual Drugstore, Sehsucht and Tamschick
for clients like
Intel, Audi, BMW, MAN, VW, ABB, Philips, Roche, GoreTex, ZDF, ARD, Nickelodeon

© 2024 Steffen Hörbrand - Impressum