Software is made to simplify and accelerate the workflow of a designer. However, in the software development process, developers cannot always cover all the applications and functionalities for their tools. Programming can give me more flexibility as a designer and pushes my bounderies further. With the logic of good code I can define rule sets for the computer to generate new designs and enhance them with user interactions for a more immersive spatial experience. With sensoric interactions like motion detection or sound reactions the user changes his familiar perspective as a consumer and becomes an integral and active part of the space.
Basic Animations built with Code
This interactive installation, designed for an exhibition, allows the audience to interact with the installation through simple gestures. A LEAP motion sensor lets visitors experience the impact of their movements.
I‘m Steffen Hörbrand. I'm a freelance Art Director and Motion Designer based in Berlin.
My passion is mediatecture, fusing the electronical world with our reality to create astonishing physical spaces with digital layer. I love the logic of good code as well as the clean aesthetic of a moodboard. In my free time I also work with the coding tool Touchdesigner to achieve a more interactive experience of my projects.
I'd love to hear from you! Just write me an email or on social media.
Art direction, Styleframing,
Motion, Coding, Media Art,
3D, Graphic Design,
Houdini / Cinema4D
After Effects / Adobe CC
Redshift3D / Octane
I worked with agencies like
Aixsponza, Blackspace, Flora & Fauna Visions, Urbanscreen, Visual Drugstore, Sehsucht and Tamschick
for clients like
Intel, MAN, Volkswagen, ABB, Philips, GoreTex, ZDF, ARD, Nickelodeon