Roche celebrated its 125 birthday with a light show of superlatives. Roches headquarter in Basel, a 178m high skyscraper, was illuminated on two different sides. This projection, still seen kilometers away, showed the beauty of life in all its colourfulness and diversity.
I was hired as an Art Director for the concept and style. Here you will find a selection of different ideas and explorations of one of five parts: Diversity in nature.
Commissioned by n.o.me
test on a 3D model of the tower, usable in VR
I‘m Steffen Hörbrand. I'm a freelance Art Director and Motion Designer based in Berlin.
My passion is mediatecture, fusing the electronical world with our reality to create astonishing physical spaces with digital layer. I love the logic of a good code and always try to improve my motion design projects with useful selfwritten plugins. I also work with the coding tool Touchdesigner to achieve a more interactive experience of my work.
I'd love to hear from you! Just write me an email or on social media.
Art direction, Styleframing,
Motion, Coding, Media Art,
3D, Graphic Design,
Houdini / Cinema4D
After Effects / Adobe CC
Redshift3D / Octane
I worked with agencies like
Aixsponza, Blackspace, Flora & Fauna Visions, Urbanscreen, Visual Drugstore, Sehsucht and Tamschick
for clients like
Intel, MAN, Volkswagen, ABB, Philips, GoreTex, ZDF, ARD, Nickelodeon