Roche celebrated its 125 birthday with a light show of superlatives. Roches headquarter in Basel, a 178m high skyscraper, was illuminated on two different sides. This projection, still seen kilometers away, showed the beauty of life in all its colourfulness and diversity.
I was hired as an Art Director for the concept and style. Here you will find a selection of different ideas and explorations of one of five parts: Diversity in nature. 
Commissioned by n.o.me

test on a 3D model of the tower, usable in VR

MORE PROJECTS

I‘m Steffen Hörbrand. I'm a freelance Art Director and Motion Designer based in Berlin.
My passion is mediatecture, fusing the electronical world with our reality to create astonishing physical spaces with digital layer. I love the logic of good code as well as the clean aesthetic of a moodboard. In my free time I also work with the coding tool Touchdesigner to achieve a more interactive experience of my projects. 
I'd love to hear from you! Just write me an email or on social media.
mail@steffenhoerbrand.com

SKILLS
Art direction, Styleframing,
Motion, Coding, Media Art,
3D, Graphic Design,
Live VJing

TOOLS
Houdini / Cinema4D
Resolume
After Effects / Adobe CC
Redshift3D / Octane
Xparticles

EXPERIENCE
I worked with agencies like
Aixsponza, Blackspace, Flora & Fauna Visions, Urbanscreen, Visual Drugstore, Sehsucht and Tamschick
for clients like
Intel, MAN, Volkswagen, ABB, Philips, GoreTex, ZDF, ARD, Nickelodeon

© 2023 Steffen Hörbrand - Impressum