Roche celebrated its 125 birthday with a light show of superlatives. Roches headquarter in Basel, a 178m high skyscraper, was illuminated on two different sides. This projection, still seen kilometers away, showed the beauty of life in all its colourfulness and diversity.
I was hired as an Art Director for the concept and style. Here you will find a selection of different ideas and explorations of one of five parts: Diversity in nature. 
Commissioned by n.o.me

test on a 3D model of the tower, usable in VR

MORE PROJECTS

I‘m Steffen Hörbrand. I'm a freelance Art Director and Motion Designer with more than ten years of experience.

I am passionate about leading the creative process from the first idea scribble to the finished project and working as a motion design generalist with both 3D and 2D content.
My particular interest lies in creating immersive, spatial installations through moving images and transforming digital works into experiences in the physical world.

Over the last ten years I gained experience in developing and implementing concepts for exhibitions, shows or trade fairs in collaboration with different studios.
In my projects I use a wide range of formats for successful customer communication, from classic conceptual methods such as moodboards or storyboards to 3D-printed building models and VR applications.

In addition I have taught several courses at the Augsburg University of Applied Sciences as a lecturer in time-based media.

Let's chat!
mail@steffenhoerbrand.com

SKILLS
Art direction, Concept,
Styleframing, Motion Graphics,
Media Art, 3D, 2D, Graphic Design,
Live VJing

TOOLS
Cinema4D
After Effects / Adobe CC
Octane / Redshift3D
Procreate
Touchdesigner / Resolume

STUDIOS
Tamschick, Urbanscreen, Aixsponza, Blackspace, Flora & Fauna Visions, Visual Drugstore and Sehsucht

CLIENTS
Intel, Audi, BMW, MAN, VW, ABB, Philips, Roche, GoreTex, Marco Polo, Dekra, Porsche, ZDF, ARD, Nickelodeon

© 2024 Steffen Hörbrand - Impressum